What should I do to register my brand in Mexico?
When starting and developing a service or product, the most important thing is: What can you do to protect your brand, product, or ideas you've developed to commercialize?
The first thing you should do is a Trademark Registration.
New products and services emerge every day.
At Patito & Co we are specialists and we know of the subject, so we can advise you to know What is required to register a brand?
Where to register the brand
In Mexico, the entity responsible for protecting, through the granting of property titles, trademarks, patents, copyrights, among others, is the Institute of Intellectual Property (IMPI) for its initials in Spanish.
The IMPI offers support with some facilities and makes the corresponding online forms available for trademark registration. It also offers an online registration option, thus avoiding the need to visit its offices.
How to start the registration
These are some simple steps to register your brand:
1. Define your brand. Once it is defined, you must perform a search in MARCANET.
By doing this search, you'll be able to find out if it's already registered or if there's one similar to yours.
2. After the search, you must fill out the form Application for Protection of Distinctive Signs, which can also be download from the IMPE Website.
If you have already applied for registration in another country and want the foreign legal date recognized, you have six months to apply to the IMPI.
3. Pay the cost for the study of a national application, for the Brand Registration until the completion of the process or the issuance of the title, which is around $2,852 MXN back in 2020.
4. Have additional documentation, official identification of the person carrying out the procedure; if they are the company's legal representative, they must have their respective power of attorney, among others.
Options for completing the paperwork
The IMPI has the following options for trademark registration:
Onsite Registration Paperwork
1. Fill out the application.
2. Add the corresponding attachments.
3. Make the payment at the bank teller or by electronic transfer.
4. Go to the authorized offices to receive applications and promotions.
5. Submit the application and its attachments.
6. Keep your receipt.
7. Check MARCANET periodically to check the status of your file.
8. Wait for the Institute's response. You can be notified at the address you provide or through the Industrial Property Gazette.
Online:
1. Obtain your FIEL as an individual.
2. Get a registration for a username and password.
3. Fill the application.
4. Attach the corresponding attachments in PDF format.
5. Make the payment at the bank teller or by electronic transfer.
6. Sign in using your FIEL.
7. Download the electronic acknowledgment.
Check MARCANET periodically to see the status of your application.
9. Wait for the Institute's response, as you may be notified through your electronic dashboard.
Postal mail or specialized courier:
1. Fill out the application.
2. Attach the necessary attachments.
3. Make the payment at the bank teller or by electronic transfer.
4. Go to the post office or specialized parcel service closest to your home.
5. Send the application and its attachments.
6. Keep your tacking number or acknowledgment of receipt.
7. Check MARCANET periodically to see the status of your application.
8. Wait for the Institute's response. You can be notified at the address you provide or through the Industrial Property Gazette.
So what should I do?
A brand must serve as a differentiator and identifier of the various products and services offered in the market, and which are of the same class, in Patito & Co we have specialist professionals to guide you through this important process.
When you, or any company, develop a successful product but don't have adequate copyright protection, you run the risk that others, seeing its business potential, will copy the idea, commercialize it, and even register it before the developer. Protecting that creation is fundamental.
At Patito & Co we are doing a great promotion, so you could get your brand registration.Offering free advice to raise awareness about the importance of registering your band, at the IMPI.
Our goal is to support you so that the procedures are quick, simple, and accessible to everyone.
For more information, send us your information to legal@patitoandco.com (Name, Phone, Best time to contact) Briefly, what are your most important questions? Or any questions you think should be answered during the consultation.
If this information helped you or gave you a better direction, great! Share it so others can benefit from this help, too.
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